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"In addition to letting consumers feel the quality and appearance of products, the profound cultural charm behind it is very important." At the press conference, Zhang Chaoyang, chief designer of Maotai Industrial Design Center, believed that Maotai's meeting with the West Lake was the ultimate expression of oriental poetry and romance. At the same time, the Maotai cultural taster introduced the characteristics of the wine body and tasting skills in detail, so that the guests on the scene could immerse themselves in the mellow charm of the West Lake.At the other end of China culture, Maotai liquor is the representative of China liquor. Its brewing technology is in line with the weather, and it has experienced four cycles of spring, summer, autumn and winter. Under the careful inheritance of craftsmen, it has lasted for a long time in Mika, becoming the "extreme of Chinese wine culture" and also in the national intangible cultural heritage list. The brewing process of Maotai liquor is a harmonious dialogue between man and nature, and a joint brewing of ingenuity and time. Every drop of Moutai contains the wisdom of artisans and natural gifts.Maotai 1935 adopts the tea white in Chinese traditional colors, which is a symbol of implication, introversion and nobleness in traditional culture, as if snowflakes gently cover the broken bridge in winter, giving it a layer of implicit and pure beauty; One is cyan, which is one of the "five positive colors" in Chinese traditional color culture, giving the bottle a quiet and profound aesthetic feeling, as if it were accompanied by the beautiful scenery of the West Lake and the three pools printing the moon at night, and an encounter through time and space.

On November 25th, Maotai liquor and Maotai 1935 "West Lake Range Rover Series Wenchuang Liquor" (hereinafter referred to as "Wenchuang Liquor") jointly created by Maotai Group and Zhongda Group were officially released in Hangzhou West Lake. Starting from this year, this series of Wenchuang wines will select two of the ten scenic spots in the West Lake every year, and continue to introduce new products with innovative designs, and continue to carry forward Chinese traditional culture through the connection of wine scenes and wine carriers.Wang Dongling, a famous calligrapher and professor of China Academy of Fine Arts, gave Maotai the inscription "Shun Tian Jing Ren Ming Li Hou De". The short eight words condensed the brewing wisdom of generations of Maotai craftsmen and the persistent insistence of generations of Maotai people on excellent quality, and also endowed Wenchuang wine with richer artistic value and cultural connotation.At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.

Source: Maotai Rong Media CenterIn the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.In the long history, each culture has its own unique expression and inheritance path. Maotai West Lake Range Rover Series Wenchuang Liquor contains the ingenuity of Maotai and the spirit of the West Lake landscape. The cultural blending of the two and the resonance of each other's spirit are the exploration of the perfect integration of tradition and innovation, which not only represents the excellent quality of Maotai, but also carries the profound connotation of West Lake culture, and is also the pursuit and yearning for a better life.